What led you to create Chylissa Chanté? Please tell us a bit about yourself:

I am Chylissa Brooks and I am the first generation of breaking generational curses. I work hard every day since a child to help my family and to ensure that my grandchildren will know that they matter to this world. 

Chylissa Chanté was started to inspire people that look just like me. I wanted to show the little me that life is hard but don’t give up on your dreams. Don’t let the worlds challenges that have been orchestrated and organized against our people stop you. Then In 2021 it got a lot deeper when my dad passed. I had to deal with the relaunch of my brand, as well as the tough realty of what it is like growing up with a black father that is struggling with mental health. My small business speaks more than just to sustainability, and ethical trade, it is about empowerment and encouragement and overcoming life´s obstacles. 

We have lost the value of how creative and personal getting dressed can be and with Chylissa Chanté we want to remind you that you matter and to be gentle with yourself and the world around you. Winning in this goal means more to me than what it can do for my business, it is about what it will do for a community of people.

Who are your target clients?

Target clients are young working professionals and entrepreneurs with disposable income and who care deeply about how their every day effects the planet we share. 

Is reducing the amount of plastic waste important to you as a brand and why? 

Reducing the amount of plastic waste is of huge importance to me, being that plastics are a main contributor to our global environmental issues. Almost half of all plastics ever manufactured have been made within the last 15 years. Being that it can not be used an infinite number of times, it is very important to me to try to reduce the use of plastic packaging, if not find ways to eliminate my usage completely. 

 Please tell us about any problems you have had in sourcing sustainable packaging

When I first started looking in 2016, the wide variety was not an option for me. I struggled finding sustainable poly bags or even eco friendly boxes. The garment poly bags have to have been the hardest thing for me to source because I didn’t want frosted bags and that was the only product on offer.

How important is your brands packaging to your brand image?

My brand and it´s packaging is super important to me because it creates an experience and tells a story. I love to shop sustainably and reused, so when I see great packaging reminding me to care for the earth or to recycle, it makes my day. 

Please tell us about any feedback you have had from clients about your Eco Garment Bags.

People love how secure they are. Its something both the client and I can be reassured that the garments are protected and so is the environment. I couldn’t have found a better Eco Garment bag.